f.0000 / articles
Articles on product video.
What the research says about product videos, explainer videos, feature clips and onboarding videos, and how to plan one. Every number links to its source.
- 01 · 6 min read
Do product videos increase sales?
Two controlled studies and the 2026 surveys on what changes when a page or pitch has a video, and what the numbers can't tell you.
- 02 · 5 min read
Explainer videos for SaaS.
Why software companies use short explainer videos, what the research says about how buyers learn, and what a good one shows.
- 03 · 5 min read
How long should a product video be?
What 2026 surveys, viewing data and learning research say about length, turned into a working length for each kind of product video.
- 04 · 5 min read
Onboarding and training videos for employees.
What learning research says about video, why short beats long, and how to plan a first set of onboarding and training videos.
- 05 · 5 min read
Feature release videos that people notice.
Most features go unnoticed after launch. What the data says, how to build a 15-second feature clip, and where to use it.
- 06 · 5 min read
How much does a product video cost?
What drives the price of a product or explainer video, what companies reported spending, and what to ask before you sign a quote.
f.1320 / packages
Want one for your product?
Every article ends with the sources behind it. If you would rather talk about your own product, we make short product videos for apps and software at fixed prices.
Write to hello@overshoot.cz with a link to your app and one sentence on what the video should do. You get a fixed price in writing before we start, and a reply within one working day.
Fixed prices
- Starter, from €400One product video up to 20 seconds, from up to 6 screens. Music and UI sound, 16:9 and 9:16.
- Launch, €890Hero film up to 30 seconds. Voiceover produced in-house, full sound design, captions, 3 formats.
- Retainer, from €1,490 a monthFour clips a month, each up to 20 seconds. Month one: three clips plus your look and sound kit. 3-month minimum.
Prices in EUR, excluding VAT.