f.0120 / work / 04 · Excalidraw product film

Excalidraw product film: Drawn one stroke at a time.

Excalidraw is an open-source whiteboard, and its sketches look drawn by hand. That look is the product, so a screen recording would have missed the point. The film follows one idea as it grows on the canvas, from a scribble to a flowchart that teammates draw on with you.

04 / 05 · Whiteboard · 0:19

f.0420 / the idea

The idea.

Every drawing is exported from Excalidraw's own renderer and redrawn stroke by stroke, so the lines wobble the way they do in the app. The interface around them is the real app, run locally.

Sound

  • Each stroke gets a marker or pencil scratch, so the opening sounds like someone drawing.
  • Sharing the link and teammates joining get light pops and a short chime. You hear the moment one person becomes a team.
  • Music is a licensed hip-hop track, kept low under the voiceover.

Formats

16:9 and 9:16 from one project. In the vertical cut the canvas reflows into a single column, the flowchart sits under the sketches and the headline moves below the drawings.

Still from the OVERSHOOT film about Excalidraw, vertical cut at 0:11.2: teammate cursors drawing on the canvas
9:16 · 0:11.2

Facts

  • Length0:19
  • Formats16:9, 9:16
  • Made fromThe app's own interface, run locally, with fictional sample content
  • VoiceoverProduced in-house. Human voice actor on request.
  • Sound designIn-house, licensed music
  • StatusSelf-initiated, not commissioned

f.0840 / the film

The film.

0:00 to 0:03
The mess. A scribbled "big idea" bubble, question marks, a crossed-out note and a lightbulb draw themselves. The camera pulls back to show the app around them.
0:03 to 0:06
Keep it that way. A phone wireframe draws next to a "plants that text you??" note, and a yellow sticky lands on top: "messy, on purpose :)".
0:06 to 0:09
Sketch it, share it. A cursor picks the rectangle tool and a three-step flowchart appears: Onboard, Pick plants, Daily nudge. One click on Share and the link pill flips to "Copied".
0:09 to 0:12
Draw along. Teammates join. Their cursors draw at the same time, and the last step ends up circled in red with "MVP" and an arrow labelled "love it".
0:12 to 0:15
No sign-up. The canvas pans to a sketched sign-up form. A red X goes through it and "nope." is scrawled underneath.
0:15 to 0:19
The end title. "Excalidraw" is written out by hand and underlined, with the line "Think out loud.", then the OVERSHOOT credit.
  • Still from the OVERSHOOT film about Excalidraw at 0:02.6: The messy opening, "big idea" bubble and lightbulb
    0:02.6The messy opening, "big idea" bubble and lightbulb
  • Still from the OVERSHOOT film about Excalidraw at 0:06.6: Phone wireframe and the "messy, on purpose" sticky, style panel open
    0:06.6Phone wireframe and the "messy, on purpose" sticky, style panel open
  • Still from the OVERSHOOT film about Excalidraw at 0:08.4: Flowchart done, link copied in the Share pill
    0:08.4Flowchart done, link copied in the Share pill
  • Still from the OVERSHOOT film about Excalidraw at 0:11.2: Teammate cursors drawing the MVP circle and the "love it" arrow
    0:11.2Teammate cursors drawing the MVP circle and the "love it" arrow
  • Still from the OVERSHOOT film about Excalidraw at 0:14.3: Sign-up form crossed out in red
    0:14.3Sign-up form crossed out in red
Next film: Budgeting app All five films

f.1320 / launch

Want one for your app?

A film of this size is closest to our Launch package, €890: voiceover, full sound design and three formats, so this pair plus one more size such as 1:1. The wide cut works as a landing page hero and the vertical one as a Reels or Shorts post on launch day. Starter, from €400, comes with music and UI sound and no voiceover.

Write to hello@overshoot.cz with a link to your app and what the film is for.

Plan a launch See all prices

Launch

fixed price€890

  • Hero film up to 30 seconds
  • Voiceover, produced in-house (human voice actor on request)
  • Full sound design and captions
  • 3 formats of your choice
  • 2 revision rounds
  • 10 to 15 working days after you approve the script